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Spring Trends: Pastel Pinks

One trend that we’re especially excited about for spring? The pastel pink that bloomed on almost every runway at New York Fashion Week, showing up in everything from pale rose...

The Launch is HERE!

The impetus for a new company starts with a question that needs an answer. For Lauren B, a young beauty industry veteran, the question was, Can a home manicure that...

The perfect Nude for EVERY skin tone.

Drumroll please...... When I was trying to figure out the perfect nude nail polish the answer became very clear. The perfect nude depends on our individual skin tones. Hence the...